For Windows or Android, convert only photos that the receiving app cannot use. For a web form, read accepted-format, file-size, and dimension rules first, then test one JPG before processing more. For printing, use higher quality, inspect orientation and crop, and remember that format conversion cannot add resolution to a small source.
For an event album, download the intended selection, convert in manageable groups, and compare source and output counts. Ask whether the recipient wants individual JPG files or a ZIP. A ZIP is convenient packaging for a batch but is not an image format and should not be submitted to a service that asks for separate JPG photos.